Search engine optimization (SEO) is the practice of improving the quality and quantity of unpaid traffic to a website through organic search engine results pages (SERPs). As a business, it’s vital to understand that most users don’t go past page 1 of SERPs, so achieving a top spot on a SERP provides the best chance for your audience to discover you online.
Is SEO a one time setup?
When someone enters a query into a search engine, it uses complex algorithms to pull out what it believes are the most relevant and useful results for that query SEO company. These “organic” search results can include web pages full of text, news articles, images, videos, local business listings, and more. Search engines use hundreds of ranking factors to decide which websites should appear in their search results.
In addition to optimizing a site for organic search, businesses can also pay to be included in Google’s AdWords program to promote their content and products to searchers who are actively looking for them. These paid ads are labelled as “Ad” and appear at the top or side of search engine result pages.
As the world of digital marketing becomes more complicated, it’s important to work with a team that stays up to date on the latest developments and is constantly improving its methodologies. This helps us develop and execute effective strategies that prioritize user experience, avoid any manipulative techniques, and evolve alongside search engines and users’ changing behaviors.
